We exist so the bees
don't have to disappear.
Every piece we make plants something that feeds them. Every word we write teaches someone to see them. Every dollar we earn goes back to the soil that holds them.
of bees have disappeared in 50 years.
Texas has more honeybee colonies than almost any state in America. And fewer wildflowers every year. We make clothes in a state that depends on what's vanishing.
It started with a question
from an 8-year-old.
Camila looked at her dad — a serial entrepreneur named Julio — and asked something simple:
"Can we create a project together to help animals?"
That question became URBEE. A father-and-daughter promise that grew into a movement. Today, that same question still drives every piece we make, every flower we plant, and every classroom we walk into.
Three commitments.
No exceptions.
We plant what the bees need.
Every URBEE piece funds native wildflowers — the kind real pollinators actually feed on, not the ones that just look pretty.
We teach the next generation to see them.
URBEE Kids brings pollinator education into Texas classrooms. Every shirt funds a square foot of school garden.
We make less, and we make it last.
Send your old URBEE back. We'll repair it for free, forever. The most sustainable shirt is the one you already own.
This year, so far.
We publish honest numbers. When they're small, we say so. When they grow, we say that too.
"We are not a fashion brand.
We are what bees wear when they go to work."
Shop the Collection →Dress to Preserve. Protect the Bees.